- 85% of the world population lives in the driest half of the planet.
- 783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation.
- Various estimates indicate that, based on business as usual, ~3.5 planets Earth would be needed to sustain a global population achieving the current lifestyle of the average European or North American.
- With expected increases in population, by 2030, food demand is predicted to increase by 50% (70% by 2050)
- Water availability is expected to decrease in many regions. Yet future global agricultural water consumption alone is estimated to increase by ~19% by 2050, and will be even greater in the absence of any technological progress or policy intervention.
- Water for irrigation and food production constitutes one of the greatest pressures on freshwater resources. Agriculture accounts for ~70% of global freshwater withdrawals (up to 90% in some fast-growing economies).
- Economic growth and individual wealth are shifting diets from predominantly starch-based to meat and dairy, which require more water. This dietary shift is the greatest to impact on water consumption over the past 30 years
By being fortunate enough to live in the United States, many of these issues we will never have to face personally. However, by increasing awareness that water shortage is a struggle of survival millions faces daily; we can better gage the value of it in our lives. By understanding the value of water we can alter bad habits created now, and modify the way water consumption habits are formed for the next generation.